My other passion, besides creativity, is diversity. Yet, when most people think of diversity they often think only of superficial differences like race, gender, etc. To me, diversity is so much more and that's what makes it important for creating real innovation.
In author Debbe Kennedy's book, Putting Our Differences to Work, she expands the standard definition of diversity to include such factors as generational insights, problem solving approaches and think origins. With a broader definition of diversity, we can see how bringing together people from all different groups affects brainstorming and innovation.
So why does he think diverse groups of problem-solvers are more successful than similarly minded groups? Because, according to Page, the diverse groups have more perspectives, which fuels idea generation and ultimately, innovation.
Increase the diversity in your problem-solving sessions and see what happens!